Bupple Inc., the AI-powered social media content platform serving creators, small businesses, and teams, today announced a key expansion to its founding leadership team as the company enters its next stage of growth.

To strengthen its product vision, go-to-market execution, and upcoming fundraising efforts, Bupple has added Michael Becker as a Cofounder & Chief Operating Officer, bringing over a decade of experience in B2B SaaS, AI-driven marketing, and content automation.

Michael has spent 11 years in high-growth marketing and GTM roles, supporting brands across martech, enterprise SaaS, and developer-focused platforms. He previously helped drive the growth trajectory that led to Emarsys’s $500M acquisition by SAP, worked hands-on across multiple VC-backed and YC-affiliated companies, and authored Content Capitalist, a book synthesizing the future of AI-led content operations.

His background in pattern recognition, GTM architecture, and scale-focused execution makes him a strategic fit for Bupple’s next phase.

“Bupple is at the exact intersection where the industry is heading,” Michael said. “Content creation, idea discovery, production, and distribution are converging into a single workflow — and AI is the unifying engine. Bupple is positioned to become the operating system for that entire stack.”

As COO and Cofounder, Michael will lead growth strategy, product-market alignment, partnerships, and the commercial roadmap. His focus will be on unifying the full lifecycle of content creation — from trend research to scripting, video production, image design, and scheduling — into one fluid pipeline powered by Bupple’s AI engine.

Founder & CEO Arman Sohi said the timing reflects the company’s accelerating market traction.

“We’re moving into a stage where product quality and speed of execution matter more than ever,” Sohi noted. “Michael brings the operational discipline and strategic clarity needed to scale from hundreds of users to tens of thousands. His experience in SaaS and content automation pairs perfectly with where we’re taking the platform.”

Bupple is currently preparing for its upcoming fundraising cycle, following rapid user adoption across creators, coaches, freelancers, agencies, and small businesses. The platform continues to expand its AI capabilities, including next-generation social video tools, multi-format content generation, and cross-platform scheduling.

“The future belongs to the teams who publish fast, publish well, and publish everywhere,” Michael added. “Our mission is to make that possible for anyone — without needing a full content department or agency.”