About Bupple
We’re building the AI operating system for digital production
Bupple is an AI operating system for content production: one workspace where a marketing team keeps its Brand Kit and Media Library, makes images, videos and designs with the Superagent, Imagine, the Video Editor and the Design Editor, and plans, publishes and measures its posts.
The ‘Aha’ Moment
How it started
“
Make Bupple the platform that has all the necessary tools to go from an idea to ready-to-publish content — in one place.
Arman Sohi
Founder of Bupple
April 2025
Launched publicly
1 place
Idea to published content
Being consistent on creating social media content has always been on my to-do list. But whenever I started doing that, I could only keep up for a couple of weeks.
It's just a lot of work for my 12-hour workday — I barely even find enough time to scroll through Instagram, wish me luck making content for it.
But there's no way around it today: a business' only path to growth — to be seen, to connect with customers — is social media. Therefore, not creating content is NOT AN OPTION.
For too long I tried too many tools here and there. But the fact is: there isn't even ONE product that would actually help you create your content. Either it's cliche and obviously generated results, or you have to jump from app to app for just one short video.
So, as a developer, I instinctively started building a solution. In my free time, after work. The goal isn't complicated: make Bupple the platform that has all the necessary tools to go from an idea to a ready-to-publish content — in one place.
Building it was. Years of work.
Since launching in April 2025, Bupple has grown into one workspace for the whole job: your brand, your files, the images, videos and designs you make, and the posts you plan, publish and measure.
Arman Sohi
Founder of Bupple
Why?
Helping With Social Media Marketing
Most professionals struggle to find the time, creativity and skills to grow their business via social media.
We aim to give you back your time, a steady flow of ideas, and content that sounds like your brand — then show you, in numbers, what worked.
Time
Free up your time so you can focus on running the business.
Creativity
Ideas, formats and angles, all written from your Brand Kit.
Growth
Analytics keeps every post’s numbers and shows your top posts and best times.
Our Principles
Whole-heartedly customer-centric.
Every feature we build, every decision we make, every trade-off we choose — it starts and ends with the person using Bupple to grow their business.
Built with real users
Every feature comes from watching real people try to create content and hit walls.
Obsessed with outcomes
We measure success by how much faster and better our users publish — not by product metrics.
No compromise on quality
If a feature doesn't genuinely help users create better content, it doesn't ship.
Our Values
What we live by
This is how we hire.
You’ve got to LOVE what you do for a living.
Your profession should be your passion.
This is how we work.
Laugh, have tons of fun, live a life, and work hard, too.
Be well, work well.
This is how we make the future.
If you know you can do better, you’re responsible to do so.
For your own good.
The people
Meet the team
A team of builders, designers and creators who believe AI should amplify human creativity — not replace it.
7
Social networks to publish to
5
Kinds of media from Imagine
$0
To start, on the Free plan
2022
Founded
Ready to see what we've built?
Experience the AI Operating System for yourself.
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