The odds for social media success are against you.

By now, you’ve tried spending a few extra hours editing your video. You’ve tried thinking of killer hooks to your posts and even posted consistently for a few months straight.

You've done all you can, but still—you don’t get visibility (or engagement), and you're burnt out. Is this even worth it?

There are 4 ugly truths about social media marketing. We’ve learned this through years of running social media pages and through multiple years of research.

Our hope is, that once you recognise these 4 ugly truths—that maybe were hidden from you before—you can turn these current disadvantages into unbeatable advantages for the future.

In social media marketing, we all want the same result:

• great engagement

• a lot of followers

• money into the business

But check this: only 10% of all accounts surpass one thousand followers.

Why don’t the rest (90%) get there? Is it because of bad luck, an incorrect posting schedule or the ever-changing algorithm?

Maybe, but you have to realise:

Social media success is out of your control.

You can’t accurately predict the successful path of your social media page. This might be bad news for you because your boss told you to do just that—

They’ve set unrealistic expectations and told you to do 2x the work without any help to cover those new responsibilities. And they expect big results without understanding how social media actually works.

Well—here’s the first solution you may come up with to meet this new demand: work harder, post more and spend more of your evening time on researching and planning your next campaigns.

While this solution seems to be the heroic answer, it ends in the same place for everyone who tries to force out social media success:



• Emotionally drained

• Overwhelmed

• Burnt out

• More anxious than usual

Does this mean you have to fear being fired and replaced by someone more knowledgeable, or even worse, an AI bot?

No, the opposite actually. Because you know that you can’t fully control your social media success, you now have the freedom to focus all your efforts on the things that you can control:



• your time

• your creativity

• your tools

Let’s start with time.

Time is your most valuable asset, yet you don’t have time to spend on content creation.

Have you measured how long it takes for you to create content? We’ve done the math and we’re stunned by the answer: 5 hours.

The average time to create a single social media post is 5 hours.

That’s a full work day for some if you include bathroom breaks and lunch. Ask yourself if you have so much time in your day, besides your other responsibilities?

The likely answer is NO (unless you’re a full time content creator or someone who works 12 hours every day).

The math looks stupid if you think about it:

• 5 hours per post,

• 5 platforms to post on daily

• some platforms require 2-3 posts per day

• + interacting with comments

• + stories on IG and TikTok

Assuming you don’t change much about the post based on the platform, you’re spending at least 160 hours per month on social media marketing. Last time we checked: that’s a full-time job.

What about other work responsibilities, like meetings, strategy sessions, analysis or trend research? Where are you finding time for that?

But okay...



Let’s give you the benefit of the doubt, and say that you do find the time to manage all this. The next hurdle becomes creativity.

NOTE: Before we jump in, we want to make one thing very clear: our intention isn’t to offend or belittle you.

Your cool content ideas aren’t creative.

Just because something is cool, doesn’t mean people will like it.

Social media doesn’t reward cool posts, it rewards engaging posts. What’s the difference?

cool = something that’s interesting to you

engaging = something that is interesting to your audience

You might like your banana selfie. But your audience likes your blueberry selfies. There’s a disconnect—and your banana selfie won’t get engagement.

You may find the anomaly where cool equals engaging. But 90% of the time it doesn’t happen (remember that only 10% surpass over 1K followers).

It’s interesting. Search around on online forums and you’ll see that a big challenge for many social media content creators is coming up with content ideas.

Social media marketers struggle with consistently creating lead generating content for their pages:

They either blank out or just end up brainstorming another sales pitch.

None of these are good places to be in.

But with so little time spent on this, because of your other responsibilities throughout the day, you can’t blame yourself:

Your brain is cooked—and good ol’ ChatGPT doesn’t give you much help here either.

Today’s social media tools don’t fix your problem.

Put simply: “there are so many tools, they all do pieces and parts. None that do many things at once.”

This quote is from a Reddit user. We’d add one more thing to their realisation: tools only solve the easiest problems.

Last time we checked, Meta lets you schedule posts on Instagram and Facebook for free. Why pay $1000 of dollars per year for a scheduling tool? 

We guess it’s to signal that you know what you’re doing...

But here’s the realisation that really opened our eyes: if you haven’t found the formula to create successful and engaging content, your marketing tool is useless.

• Canva becomes useless if you don’t know what to post.

• Hootsuite looks like robbery to you if you don’t have many posts to schedule.

• ChatGPT will just kill your confidence if you don’t know who your audience is.

But you can still win big time if you do it right.

You might feel that you’re missing out on something big here, but until the Internet disappears—which it won’t—you have a chance.

Social media marketing is still evolving. You can still create a successful following, get fresh ideas for engaging content anytime you please and at a snap of a finger, become confident in the content you’re making.

How do we know? Because we were in the same place you are right now:

We wanted to be successful on social media. And no matter how much we tried—by creating more content, buying more content tools or replacing time with family with doing work—we failed.

We couldn’t grow our page. The reason is embarrassing honestly: we had been doing it wrong the whole time.

Here’s the reality of it:

It doesn’t matter what tools you are using, how much content you post or how much time you spend on creating content. At the end of the day,

getting your idea turned into content as fast as possible is all that matters.

If you do this, you’ll hit jackpot:

• great engagement

• a lot of followers

• money into the business

• create content when you aren’t feeling creative

• confidence in your content

• in control of trends and not a slave to data

• impenetrable to algorithm changes

• luck suddenly starts to come to you

But how do you do this? Didn’t we just write about having no time to spend on content creation and our brains being cooked from all the constant work SMM’s do?

Yes, you’re right. But there’s an ingenious way to bypass all these struggles:

A way to kickstart your creativity, have your first post draft made before you go in to tweak and perfect it, and not having to use multiple tools for creating a single piece of content.

Once you know the way, you’ll soon enough become part of the 10% we talked about at the beginning—over 1.000 followers.

Meet Bupple.