If you run both Facebook and Instagram, you don’t have to upload the same content twice.
Meta allows you to cross-post from Facebook to Instagram directly — saving time and keeping your content consistent.
Here’s how to set it up and use it.
Before You Start
You’ll need:
A Facebook Page (not just a personal profile)
An Instagram business or creator account
Both accounts linked in Meta Business Suite
How to Link Facebook and Instagram
Open Facebook on desktop or mobile.
Go to Page Settings → Linked Accounts.
Select Instagram and log in.
Allow permissions so the two accounts can share content.
How to Cross-Post from Facebook to Instagram
Create a New Post on your Facebook Page.
Add your text, images, or video.
In the post settings, toggle Post to Instagram.
Review the Instagram preview — adjust cropping if needed.
Publish — it will go live on both platforms at the same time.
Things to Keep in Mind
Best for photos and short videos — some formatting may not carry over perfectly.
Captions and hashtags will post the same to both platforms.
Stories can also be cross-posted if you enable them in settings.
Reels cross-posting is rolling out gradually in 2025 — check if your account has access.
Why Use Facebook-to-Instagram Cross-Posting?
Saves time on duplicate uploads
Keeps branding consistent
Helps maintain a steady posting schedule
Conclusion:
Cross-posting isn’t just a shortcut — it’s a way to streamline your workflow while keeping audiences on both platforms engaged.
Set it up once, and you can reach two major audiences with one click.
