Facebook isn’t just for scrolling anymore — it’s paying creators.
With new monetization options launched in 2025, Facebook now rivals platforms like TikTok and YouTube in how it rewards content. But monetization isn’t automatic. You need the right account, the right content, and the right strategy.
Here’s how to get monetized on Facebook — step by step.
Step 1: Meet the Basic Requirements
To be eligible for monetization, your Facebook Page must:
Follow Meta’s Partner Monetization Policies
Be a Page, not a personal profile
Have at least 5 active videos (for most video-based programs)
Meet content and community standards (no copyright violations, spam, or policy issues)
👉 Go to facebook.com/monetization_tools to check your eligibility.
Step 2: Build an Audience
Most Facebook monetization tools require:
10,000 followers
Or 600,000 total minutes viewed in the past 60 days
Or 5 active videos and 50,000 post engagements
Your best bet? Focus on video. Reels, livestreams, and original videos all count toward your watch time.
Step 3: Choose a Monetization Method
Facebook offers multiple ways to earn:
Tool | Description | Requirements |
|---|---|---|
In-Stream Ads | Ads placed in your longer videos | 10K followers + 600K mins |
Reels Bonus Program | Paid per view or engagement (invite-only) | Active Reels & engagement |
Stars | Viewers send virtual tips during live videos | 500+ followers, live eligible |
Subscriptions | Fans pay monthly for exclusive content | 10K followers or 250+ return viewers |
Branded Content | Paid partnerships with brands | No hard follower requirement |
Affiliate Tools | Promote products and earn commission | Available via Meta tools |
✅ Tip: Combine multiple tools (e.g., Reels + Stars) to maximize income.
Step 4: Set Up Professional Mode or Creator Studio
Professional Mode (for personal profiles) unlocks monetization tools without needing a separate Page
Meta Creator Studio is your command center — track earnings, content performance, and eligibility
Enable payouts via Meta’s dashboard, connect your bank or PayPal, and verify your identity.
Step 5: Stay Consistent (and Policy-Compliant)
To keep earning:
Post consistently (Reels, live, and native videos perform best)
Avoid copyrighted music unless approved
Engage with your community — comments, shares, and DMs matter
Monitor insights and follow updates from Meta’s Creator Newsroom
📌 Important: Monetization can be paused if you violate community or content guidelines — even accidentally.
Conclusion:
Getting monetized on Facebook in 2025 takes real work — but it’s more accessible than ever.
If you’re posting original video content and building a real audience, monetization isn’t a long shot — it’s a matter of time.
