Instagram’s Collab Post feature is one of the simplest — and smartest — ways to boost reach.

Whether you’re teaming up with another creator, a brand, or even a friend, a collab post lets you co-author a single post or Reel that appears on both profiles — with shared likes, comments, and visibility.

Here’s exactly how it works — and how to use it to grow smarter.

What Is a Collab Post on Instagram?

A collab post is a shared post between two (or more) accounts. When you use the collab feature:

• The post appears on both profiles

• Both accounts are shown as authors

• Engagement (likes, comments, shares) is shared

• Followers of both accounts see the post in their feed

It works for:

• Feed posts (images, carousels)

• Reels

• Some types of brand partnerships and giveaways

📌 It does not work for Stories or Lives — just feed posts and Reels.

How to Create a Collab Post on Instagram (Step-by-Step)

1. Start a New Post or Reel

• Tap the + icon → choose Post or Reel

2. Create and edit your content

• Add captions, audio, tags, filters as usual

3. Tap “Tag people”

• Then tap “Invite collaborator”

4. Search and select the account you want to invite

• You can only add collaborators who have public or professional accounts

• You can tag only one collaborator for feed posts, and up to three for Reels (as of 2025)

5. Share the post

• It will appear on your profile immediately

• The post will only show on your collaborator’s profile after they accept the invitation

How to Accept a Collab Request

If someone tags you as a collaborator:

• You’ll get a DM notification

• Tap “Review” → then “Accept”

• Once accepted, the post goes live on both profiles

📌 You can remove yourself from a collab at any time, and it will disappear from your grid (but not theirs).

When (and Why) to Use Collab Posts

Collab posts are ideal for:

• Brand partnerships and paid ads

• Giveaways

• Event announcements

• Co-created content (like tutorials, interviews, or trends)

• Cross-promotion between creators

Benefits:

• Double the exposure

• Unified comment section

• Boosts trust and credibility by association

• Great for UGC campaigns or influencer activations

Best Practices

• Confirm the collab in advance — don’t surprise tag

• Align on visuals, caption tone, and posting time

• Mention both collaborators in the caption (not just tag)

• Check time zones for coordinated publishing

• Use hashtags relevant to both audiences

Conclusion:
Instagram’s collab feature isn’t just a tag — it’s a strategic shortcut to shared growth.

Whether you're a creator, brand, or business owner, using it intentionally can turn a single post into twice the impact — without extra effort.