Is timing your Facebook posts still worth worrying about in 2025?
Absolutely — and more than ever.

With Facebook's algorithm prioritizing fresh, relevant content, when you post can be the difference between 10 views and 10,000.

Let’s break down the latest data to help you schedule smarter.

The Challenge: Facebook’s Crowded Feed

Billions of posts are published daily. To stand out, your content needs to hit when your audience is most active — otherwise, it gets buried.

Social media platforms like Hootsuite, Sprout Social, and Buffer have analyzed thousands of accounts. Their findings are consistent:

• Best Days to Post: Tuesday through Thursday

• Best Time for Feed Posts: Between 9 AM – 11 AM (local time)

• Worst Day: Sunday (lowest engagement rates)

This isn’t just theory. It's backed by real-world engagement trends.

The Data: Best Facebook Posting Times by Day

What Content Works Best — and When

To make timing even more effective, match your content type to the time slot.

• Morning (9 AM – 11 AM):
  Best for feed posts like blog links, updates, announcements, and visuals

• Evening (6 PM – 9 PM):
  Ideal for Facebook Reels and Stories — quick, scroll-friendly content that people enjoy after work or dinner

Pro Tip: Check your real audience data in Meta Business Suite → Insights → Audience → Active Times to fine-tune.

The Takeaway

In 2025, Facebook isn’t just about what you post — it’s when you post.

Here’s your action plan:

• Prioritize feed content between 9–11 AM (Tue–Thu)

• Save Reels and Stories for 6–9 PM slots

• A/B test time slots and monitor engagement

• Adjust regularly based on audience trends

Small shift. Big results.